Stratview Research has published a new report on the Mobile Phones Market, segmented by Type (Android, iOS, Windows, Others), By Distribution Channel (OEM, Retailer, E-commerce), and Region – COVID-19 Impact Analysis and Forecast to 2026. This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global mobile phones market. The historic years considered for the study are 2016-2019, the base year is 2020, the estimated year is 2021, and the forecast period is 2021-2026. This report provides critical insights on the market dynamics and enables strategic decision making for the existing and new market players.
The Mobile Phones Market is estimated to grow from USD xx million in 2020 to USD xx million by 2026 at a healthy CAGR of 4.9% during the forecast period.
COVID-19 Impact on Global Mobile Phones Market
The COVID-19 outbreak has moderately affected the mobile phones industry. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. Rising coronavirus cases across the globe resulted in stringent social distance and lockdown norms across the globe, which led to supply chain disruption, thus affecting the product demand. Mobile phone shipments witnessed a declining stage, as countries are still dealing with the pandemic, there was a 15.7% decline year-on-year in unit shipments from 331.8 million in Q2/2019 to 279.7 million in Q2/2020.
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This report studies the Mobile Phones Market and has segmented the market in a few ways, keeping in mind the concentration of all the stakeholders across the value chain. Following are the ways in which the market has been segmented in the report:
Distribution Channel Trends
Based on distribution channels, the mobile phones market is categorized into OEM, retailer, and e-commerce. The e-commerce segment held a significant market share in 2020 and is estimated to register a healthy CAGR during the forecast timeline. E-commerce platforms such as Amazon, among others, attract end-users with special discounts on smartphones and create an online buying culture. The online sale of smartphones has been further led by the holiday shopping culture across regions, further bolstering the segment growth.
By region, the Asia Pacific market accounted for a significant share in 2020 and is expected to grow at a substantial CAGR in the following years. This is mainly ascribed to the rising demand for smartphones from millennials, youth, and senior adults in the region coupled with the presence of major product manufacturers in the region. Also, improved standards of living and rising internet penetration further proliferates regional market growth.
Following are the key players in the Mobile Phones Market:
- Samsung Electronics (South Korea)
- Huawei Technologies Co. Ltd (China)
- Apple Inc. (US)
- Vivo Communication Technology Co. Ltd (China)
- Xiaomi Corporation (China)
- Guangdong OPPO Mobile Telecommunications Corp. Ltd (China)
- Nokia Corporation (Finland)
- AsusTek Computer Inc. (Taiwan)
- Sony Corporation (Japan)
- Micromax Informatics Ltd (India)
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