Apr 18, 2022/IndustryNewsGlobal/ The unexpected shifts in the global markets because of the sudden outbreak of the COVID-19 virus have brought many major and minor tremors to industries of all sizes including the Lingerie Wash Market.

It was estimated prior to this unanticipated outbreak that the Lingerie Wash Market is likely to witness a promising CAGR of 5.0% during the forecast period. Lingerie such as bra or underpants is worn directly next to the skin all day, it absorbs perspiration, surface dirt, oil, and fragrances. The elastic fibers are what give lingerie its ability to ‘snap back’. The reason why a pair of knickers or bra isn’t completely useless after a few hours of wear. The washing away of oils keeps the elastic fibers from degrading and gives the garment a chance to ‘relax’ or get back to its original shape. Lingerie laundry detergent is a special lotion that is made according to the unique efficacy of bras and underwear.

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Market Dynamics

The growth of the lingerie wash market is primarily dependent on the demand for lingerie worldwide.

  • Growing awareness about the proper fit of bras and underwear, the rising millennial population, and increasing purchasing power among women are some of the key factors boosting the demand for lingerie, thus augmenting the product demand.
  • Also, the rising availability of a wide range of products in multiple designs, fabrics, colors, and for various purposes such as party wear, sportswear, regular wear, etc., thus propelling the lingering wash market growth.

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Segment Analysis

By application, the global lingerie wash market has been classified into the home, for travel, and others.

  • The home segment garnered the largest market share in 2020 and is projected to register a healthy CAGR in the following years.
  • At homes, laundry is carried out more frequently when compared to travel, which results in continuous frequent washing of innerwear, thus boosting the segment growth.

Geographically, the European market held the largest share in 2020 and is estimated to grow at a considerable CAGR during the forecast time.

  • This is mainly due to the presence of major lingerie players as well as the growing demand for luxurious and delicate lingerie, which requires lingerie wash to prevent the degradation of the fabric.
  • Also, increasing purchasing power and a growing working population boost lingerie, which, in turn, spurs regional market growth.

Key Players:

Key players operating in the global Lingerie Wash market are-

  • Kobayashi (Japan),
  • Fuyanjie (China),
  • GIFFARINE (Bangkok),
  • Whealthfields (China),
  • DAISO (Japan),
  • Forever New (India),
  • Nice Group (India),
  • Blue Moon (China).

Features of the Report

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.

The Lingerie Wash analysis report discusses the following heads in great detail:

  • Market structure: Overview, industry life cycle analysis, supply chain analysis
  • COVID-19 Impact Assessment
  • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
  • Market trend and forecast analysis
  • Market segment trend and forecast
  • Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
  • Attractive market segments and associated growth opportunities
  • Emerging trends
  • Strategic growth opportunities for the existing and new players
  • Key success factors

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